Today, Samsung announced the launch of its 2023 smart TV and soundbar lineup in Singapore. In the country, the company introduced its new QLED TVs, Neo QLED TVs, QD-OLED TVs, and a variety of soundbars. The launch occurred during the Unbox & Uncover 2023 Singapore event held at Marina Bay Sand’s Digital Light Canvas.
Those who pre-order certain televisions from the lineup will receive bonuses and perks.
Samsung’s QLED, Neo QLED, and QD-OLED televisions are crammed with features and offer enhanced picture quality.
Samsung QN900C 8K Neo QLED TV
With the slogan “More Impressive than Ever Before,” Samsung unveiled its new smart TV lineup. It announced that it will launch more televisions with larger screen sizes in Singapore, where consumers now favor larger displays. The QN900C is the company’s flagship 8K Neo QLED television with features such as Mini-LED, Auto HDR Remastering, 8K AI upscaling, Dolby Atmos, and Q-Symphony 3.0.
In addition, Samsung’s 4K Neo QLED TV lineup, which features a 4K Mini-LED panel, 144Hz refresh rate, Dolby Atmos, Q-Symphony 3.0, up to 4,000 nits peak brightness, and Slim Fit Cam, has been introduced. Before April 14, those who pre-order select smart TVs from Samsung’s 2023 lineup will receive a free Microsoft Xbox Series S.
The company’s new lineup of QD-OLED televisions includes 55-inch, 65-inch, and 77-inch models. They have a refresh rate of 144Hz, a maximum luminance of 2,000 nits, and flawless blacks. Two models are available: S90C and S95C. The S90C retains the LaserSlim design of the S95B from the previous year, whereas the S95C employs a new design with a more uniform and thinner side profile, combined with the One Connect Box.
All new Samsung smart TVs are powered by the Tizen operating system and include features such as Alexa, Bixby, HDR10+, Samsung TV Plus, Samsung Health, SmartThings (with Matter support), Game Bar, and Samsung Gaming Hub. Additionally, they include Bluetooth, Wi-Fi, AirPlay 2, Tap Sound, Tap View, and additional sophisticated features. The Neo QLED and QD-OLED televisions have a refresh rate of 144 Hz, HDMI 2.1 connectors, HDR10+ Gaming, AMD FreeSync Premium Pro, VRR, and ALLM to improve gaming.
Samsung introduces 2023 soundbar lineup in Singapore
Samsung also introduced its soundbar lineup for 2023, which includes the flagship HW-Q990C with an 11.1.4-channel speaker configuration, Wireless Dolby Atmos, Q-Symphony 3.0, SpaceFit Sound Pro, AirPlay 2, Google Cast, Tap Sound, and SmartThings. This soundbar, along with others in the array, can be purchased from the website and stores of Samsung Singapore.
Samsung 2023 TV lineup pre-order benefits
Pre-orders of 75-inch or larger QN900C, QN90C, or S95C televisions will receive a gratis HW-Q990C soundbar valued at SGD 2,899. Those who purchase 55-inch and 65-inch models of these televisions will receive a free Xbox Series S – Gilded Hunter Bundle (worth SGD 469) or Ultra Slim Soundbar (worth SGD 199). (worth SGD 1,311). Consumers who pre-order the 43-inch, 49-inch, and 50-inch models will receive a SlimFit Camera valued at SGD 200.
Steven Koh, Senior Director, Consumer Electronics Division (TV/AV) at Samsung Electronics Singapore, stated, “We recognize that technology should empower and enrich people’s lives rather than confound them. Homeowners in Singapore continue to rely on their televisions for entertainment in their living rooms, whether for streaming or gaming.
Recent research conducted at the Samsung TV Tech Fair revealed that the majority of respondents grossly underestimated the dimensions of their living rooms. As a result, Samsung is introducing a larger screen size option for its OLED televisions and maintaining larger screen sizes for its premium Neo QLED and QLED televisions.
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